Linkedin headline for students12/24/2023 They will likely view your profile before deciding if they want to connect with you,’ says personal branding expert William Arruda.ĭon’t be lazy when setting up your profile, ‘if recruiters think you’re taking short cuts on your LinkedIn, they’ll wonder where else you’re doing so,’ says Townsend.įill out the main sections as thoroughly as you can:ĭon’t worry about the additional sections until you’ve got the core of the profile perfect. ‘Don’t reach out to contacts until you are thrilled with your profile. ‘A LinkedIn profile isn’t about your career here and now, think in a five-year timespan.’įirstly, if you haven't already, open an account, join those 313 million people, but before you start saying hello to all of them, make sure your profile is shining. ‘It’s not your online CV – it’s your professional showcase,’ explains Townsend, ‘so let your personality shine through – brand yourself up!’ Unlike CVs, which focus on career history, use LinkedIn to connect with people with your future in mind. Likewise, while it can look bad not having a profile, ‘it’s better not to have one at all than a poor one,’ says Townsend. ‘However, the reasons why you should have one far outweigh those against.’ ‘If you’re trying to market yourself as young, fresh, forward-thinking, innovative,’ continues Townsend, ‘you need a LinkedIn profile, because if you don’t you’re not encapsulating those brand values, and guess who’s getting employed – those willing to take on new things, to move with the times and embrace technology.’ ‘It’s one of the first places recruiters or employers look for candidates.’īut you need to stand out. Quite simply, yes! ‘LinkedIn is changing recruitment,’ says Heather Townsend, author of The FT Guide To Business Networking (1) and co-author of How to Make Partner and Still Have a Life. An introduction to professional insights.Virtual classroom support for learning partners.Becoming an ACCA Approved Learning Partner.
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